Deskripsi Pekerjaan
Are you a creative wordsmith with a passion for search engine optimization? PT Mitra Berdaya Optima is seeking a detail-oriented and data-driven SEO Writer to join our growing team in Yogyakarta. In this role, you will be the voice of our brand, crafting high-quality content that not only engages our audience but also climbs the ranks of search engine results pages (SERPs).
As an SEO Writer, you will bridge the gap between creative storytelling and technical strategy. You will work closely with our marketing team to identify trending topics, execute thorough keyword research, and produce compelling copy that drives organic traffic. We are looking for someone who stays ahead of the latest algorithm updates and understands how to optimize content for both human readers and search engine crawlers. If you are eager to impact digital presence and build your career in a dynamic, forward-thinking environment, we want to hear from you.
Tanggung Jawab
- Develop, write, and edit high-quality SEO-optimized content for websites, blogs, and marketing materials.
- Conduct in-depth keyword research to identify opportunities for growth and audience targeting.
- Collaborate with the digital marketing team to align content strategy with broader campaign goals.
- Monitor and analyze content performance using tools like Google Analytics and Search Console.
- Ensure all content adheres to brand voice, style guidelines, and SEO best practices.
- Stay up-to-date with the latest industry trends, search engine algorithm updates, and SEO strategies.
- Optimize existing content to improve rankings and maintain relevance.
- Assist in developing creative marketing copy for social media and email campaigns.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, English, or a related field.
- Minimum 1-2 years of experience in content writing, copywriting, or SEO roles.
- Strong understanding of on-page SEO principles and keyword research tools (e.g., Ahrefs, SEMrush, Ubersuggest).
- Excellent command of written Indonesian and English.
- Ability to interpret data and adjust content strategies based on performance metrics.
- Strong attention to detail and ability to meet tight deadlines in a fast-paced environment.
- Creative mindset with the ability to write engaging content for diverse audiences.
- Proficient in using CMS platforms like WordPress.