Deskripsi Pekerjaan
We are looking for a strategic and creative Social Media Analyst to join the team at CV Carabao Billiards Indonesia. In this pivotal role, you will be tasked with designing innovative engagement strategies that elevate our brand presence across various digital platforms. You will serve as the primary driver of our social media narrative, ensuring that our content not only reaches a wide audience but also fosters meaningful interactions and community growth.
As a Social Media Analyst, you will dive deep into performance metrics, translating complex data into actionable insights. You will collaborate closely with the marketing and creative departments to curate content calendars, manage advertising campaigns, and optimize our overall social media ROI. This is a fantastic opportunity for a detail-oriented professional to shape the digital voice of a leading sports and lifestyle brand in a contract capacity.
Tanggung Jawab
- Design and execute comprehensive social media strategies to enhance brand visibility and user engagement.
- Analyze key performance indicators (KPIs) and audience behavior to optimize content performance.
- Develop and manage content calendars to ensure consistent and timely posting.
- Monitor industry trends, competitor activities, and emerging social media tools.
- Create compelling copy and visual content that aligns with the company's brand identity.
- Collaborate with the creative team to produce high-quality multimedia assets and videos.
- Conduct A/B testing on ad campaigns to maximize conversion rates and budget efficiency.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience as a Social Media Analyst or in a similar digital marketing role.
- Strong analytical skills with the ability to interpret data and generate actionable business insights.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics).
- Excellent written and verbal communication skills in English.
- Creative mindset with a keen eye for design, trends, and storytelling.
- Ability to work independently and manage multiple projects in a fast-paced, deadline-driven environment.