Deskripsi Pekerjaan
Are you a creative storyteller with a passion for lifestyle branding? Innovine Studio Indonesia is looking for a dynamic Social Media and Content Specialist to join our team, specifically to drive the digital presence for Viuum eyewear. As a key member of our marketing department, you will be responsible for bringing our brand identity to life through compelling content that resonates with our target audience.
The ideal candidate is a digital native who stays ahead of trends, understands the nuances of short-form video content, and possesses a keen eye for aesthetic detail. You will be instrumental in growing our community, increasing brand engagement, and turning followers into loyal advocates for Viuum eyewear.
Tanggung Jawab
- Develop and execute a comprehensive social media content strategy aligned with Viuum eyewear brand goals.
- Create, edit, and publish high-quality visual content (Reels, TikTok, Instagram Stories) that showcases product aesthetics.
- Manage end-to-end community engagement, responding to comments and messages to build a positive brand sentiment.
- Analyze social media metrics and provide actionable insights to optimize future campaign performance.
- Collaborate with the creative team to organize photoshoots and video production sessions.
- Monitor industry trends, competitor activities, and platform updates to keep our brand relevant.
- Assist in managing influencer partnerships and brand collaborations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 1-2 years of experience in social media management or content creation, preferably within fashion, lifestyle, or eyewear industries.
- Proficient in mobile video editing tools (CapCut, InShot, Premiere Rush, or similar).
- Deep understanding of Instagram, TikTok, and Facebook algorithms and best practices.
- Strong aesthetic sense with basic skills in graphic design (Canva, Photoshop, or Lightroom).
- Excellent communication skills in both Bahasa Indonesia and English.
- Ability to work independently, manage tight deadlines, and maintain a high level of creativity.