Deskripsi Pekerjaan
Join the Beauty Revolution at Mercier Estetika Internasional!
Are you a trend-focused digital strategist with a passion for skincare? Mercier Estetika Internasional is on a mission to redefine beauty standards in Indonesia, and we are looking for a visionary Social Media Community & Content Lead to spearhead our digital growth. Based in the heart of Jakarta Selatan, you will be responsible for building a vibrant, engaged community and producing content that doesn't just look good but drives real impact.
In this high-impact role, you won't just post content; you will craft a digital movement. You will oversee the end-to-end lifecycle of our social media presence, from conceptualizing viral TikTok trends to managing delicate community conversations. We are looking for someone who understands that the beauty industry is as much about data and psychology as it is about aesthetics. If you are ready to take a fast-growing skincare brand to the next level, we want to hear from you.
We offer a collaborative environment where creative ideas are celebrated and professional growth is prioritized. You will work closely with the marketing and product development teams to ensure our community’s voice is heard at every level of the company. Join us and help shape the future of skincare in Jakarta and beyond!
Tanggung Jawab
- Develop and execute a comprehensive social media content strategy across Instagram, TikTok, and other relevant platforms.
- Lead the community management team to ensure timely, high-quality, and engaging interactions with our audience.
- Collaborate with the creative and production teams to generate high-impact visual and video content tailored to beauty trends.
- Identify, vet, and manage relationships with beauty influencers and KOLs to expand brand reach.
- Analyze social media performance metrics and provide actionable insights to improve engagement and conversion.
- Monitor skincare industry trends and competitor activity to maintain a competitive edge.
- Oversee the editorial content calendar and ensure brand voice consistency across all digital touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 3-5 years of experience in social media management, preferably within the beauty or FMCG sector.
- Proven track record of building and managing online communities with high engagement rates.
- Deep understanding of TikTok and Instagram algorithms and current beauty-specific content trends.
- Excellent creative writing, storytelling, and communication skills in both Indonesian and English.
- Strong leadership skills with the ability to manage small teams and external creative agencies.
- Analytical mindset with proficiency in social media listening and analytics tools.
- Passion for skincare and a strong eye for visual aesthetics.