Deskripsi Pekerjaan
Are you a visual storyteller with a passion for patisserie? Le Louvre Patisserie is seeking a creative and high-energy Social Media & Content Creator to join our team in Jakarta. We are looking for someone who doesn't just post content, but builds a digital experience that converts viewers into loyal customers.
As our Social Media & Content Creator, you will be the voice and vision of our brand. You will be responsible for conceptualizing, shooting, and editing mouth-watering content that highlights our artisanal pastries and elegant cafe environment. The ideal candidate has a keen eye for aesthetic trends, a deep understanding of social media algorithms, and a proven ability to drive engagement and sales through creative digital storytelling.
Tanggung Jawab
- Develop, film, and edit high-quality photo and video content (Reels/TikTok) for our social media channels.
- Manage end-to-end content calendars, ensuring a consistent brand voice and posting schedule.
- Engage with our online community by responding to comments, messages, and fostering brand loyalty.
- Analyze social media performance metrics to identify trends and optimize content strategy for higher conversion.
- Collaborate with the operations team to capture behind-the-scenes content and new product launches.
- Stay updated with the latest social media trends, platform updates, and food-industry marketing strategies.
- Execute paid social media campaigns to drive traffic to our cafe and increase online orders.
Kualifikasi
- Proven experience as a Content Creator, Social Media Specialist, or similar role (Portfolio required).
- Strong proficiency in video editing tools (CapCut, Adobe Premiere, or similar mobile-first editing apps).
- Exceptional photography skills with an eye for food styling and aesthetic lighting.
- Deep understanding of Instagram, TikTok, and Facebook algorithms for organic and paid growth.
- Excellent command of Indonesian and English for caption writing and storytelling.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Passion for the culinary/patisserie industry and an appreciation for premium brand positioning.