Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? We are looking for a highly motivated Social Media & Content Specialist to join our team in Jakarta Selatan. This role is pivotal in driving our brand identity, increasing audience engagement, and optimizing our digital presence through innovative content strategies.
As our Social Media Specialist, you will be responsible for conceptualizing, creating, and executing high-impact content across various platforms. You will analyze performance metrics to refine our approach, ensuring that our brand remains relevant and competitive in an ever-evolving digital landscape. If you possess a keen eye for design, a way with words, and a deep understanding of social media algorithms, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive content calendars across Instagram, TikTok, Facebook, and LinkedIn.
- Create engaging multimedia content, including high-quality photos, videos, and professional copywriting.
- Manage community interactions, including responding to comments and messages to foster brand loyalty.
- Analyze weekly and monthly social media performance metrics to optimize reach and engagement.
- Collaborate with internal teams to align social media campaigns with overall marketing goals.
- Stay up-to-date with the latest social media trends, tools, and best practices to maintain a competitive edge.
- Execute paid social media ad campaigns to drive traffic and brand awareness.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Specialist or Content Creator.
- Strong proficiency in creative tools such as Adobe Creative Suite (Photoshop, Premiere) or mobile editing apps like CapCut/Canva.
- Excellent command of written and spoken Indonesian and English.
- Strong understanding of social media analytics and reporting tools.
- High creativity, attention to detail, and ability to work within tight deadlines.
- Deep knowledge of current digital trends, memes, and content consumption behaviors in Indonesia.