Deskripsi Pekerjaan
Are you a growth-obsessed digital marketer with a passion for building brands? PT Holink Solusi Digital is looking for a dynamic Social Media Growth Lead to spearhead our social strategy. In this role, you will not just post content; you will design the roadmap for our audience acquisition and engagement.
We are looking for a visionary who understands the intersection of creative storytelling and rigorous data analysis. You will be responsible for scaling our presence across all major platforms, optimizing conversion funnels, and driving measurable business impact. If you thrive in a fast-paced environment and have a proven track record of growing digital communities from the ground up, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive, data-driven social media growth strategy across multiple platforms.
- Manage end-to-end content production, ensuring high engagement and brand alignment.
- Identify, test, and scale new growth channels and community-building initiatives.
- Analyze social metrics and campaign performance to optimize ROI and audience reach.
- Collaborate with cross-functional teams, including design and product, to ensure a cohesive digital presence.
- Monitor industry trends, competitor activities, and platform algorithm changes to maintain a competitive edge.
- Manage budgets for social media advertising and influencer partnerships to maximize acquisition targets.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 4-6 years of experience in social media management or digital growth roles.
- Strong proficiency in social media analytics tools (e.g., Meta Business Suite, Google Analytics, social listening tools).
- Proven experience in scaling followers, engagement rates, and driving traffic via organic and paid social strategies.
- Exceptional copywriting and creative judgment with an eye for visual storytelling.
- Deep understanding of platform-specific algorithms (Instagram, TikTok, LinkedIn, YouTube).
- Ability to interpret complex data into actionable strategies and executive reports.
- Fluent in English and Bahasa Indonesia, both written and verbal.