Deskripsi Pekerjaan
Are you a trend-setter with a passion for digital storytelling and the fast-food industry? Burger King is looking for a creative, energetic, and data-driven Social Media Marketing Intern to join our dynamic team in Jakarta Pusat. In this role, you won't just be posting content; you will be at the heart of our digital strategy, helping us engage millions of fans across our social platforms.
As an intern, you will deep-dive into social media analytics, monitor the pulse of the internet, and help translate viral TikTok trends into brand-aligned content. If you are a digital native who knows how to craft a caption that stops the scroll and understands the nuances of online community management, we want to hear from you. You will gain hands-on experience in a high-paced, global brand environment, working alongside seasoned marketing professionals to shape the future of Burger King Indonesia's digital presence.
Tanggung Jawab
- Monitor social media trends, competitor activities, and platform-specific shifts to identify growth opportunities.
- Assist in the end-to-end production of TikTok and Instagram content, from brainstorming and scriptwriting to basic video editing.
- Engage with the online community by responding to comments, fostering brand love, and tracking sentiment.
- Analyze audience behaviors and monthly performance metrics to provide actionable insights for campaign optimization.
- Support the social media team in executing influencer outreach and local activation events.
- Brainstorm creative viral concepts that align with Burger King's bold brand voice.
Kualifikasi
- Currently pursuing a Bachelor’s degree in Marketing, Communication, Advertising, or a related field.
- Deeply familiar with TikTok, Instagram, and Twitter trends, memes, and content formats.
- Strong command of written and spoken Bahasa Indonesia and English.
- Basic proficiency in mobile video editing tools (CapCut, VN, or similar).
- Ability to multitask in a fast-paced environment and meet tight deadlines.
- A creative mindset with a keen eye for visual storytelling and pop culture.
- Positive attitude, eagerness to learn, and strong team-collaboration skills.