Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the latest digital trends? Platinum Adi Sentosa is looking for a dynamic Social Media Officer to join our team in Tangerang. In this role, you will be the voice of our brand across all digital platforms, crafting engaging content that resonates with our audience and drives meaningful interaction.
We are seeking a proactive professional who thrives in a fast-paced environment and possesses a keen eye for visual aesthetics and viral content potential. You will have the creative freedom to experiment with new formats, collaborate on brand strategy, and help us grow our digital footprint. If you are passionate about community management, data-driven insights, and creative content production, we want to hear from you!
Tanggung Jawab
- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule high-quality content (text, image, and video) for platforms like Instagram, TikTok, and Facebook.
- Monitor and analyze social media KPIs, providing monthly reports with actionable insights for improvement.
- Actively engage with the online community by responding to comments and messages in a professional, brand-aligned tone.
- Collaborate with the marketing team to align social media calendars with overall promotional campaigns and company goals.
- Stay up-to-date with the latest social media best practices, digital trends, and platform algorithm changes.
- Conduct competitor research to identify new opportunities for growth and audience expansion.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of proven experience in social media management or digital content creation.
- Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
- Deep understanding of social media platforms and the mechanics of viral content.
- Strong copywriting skills with the ability to adapt tone and voice for various digital channels.
- Analytical mindset with the ability to interpret social media metrics and performance data.
- Creative, detail-oriented, and able to work effectively under tight deadlines.