Deskripsi Pekerjaan
Join the dynamic team at Cap Bali as a Social Media Specialist and take the lead in expanding our digital brand presence. We are seeking a creative and strategic thinker who can manage our social media channels, develop engaging content, and analyze performance to drive growth. As a key member of the marketing team, you will collaborate closely with designers and copywriters to ensure a consistent brand voice across all platforms. If you are passionate about storytelling, trends, and data-driven decision making, we want you to help us elevate our brand in the competitive Bali market.
In this role, you will be responsible for creating and executing a comprehensive content calendar, producing high-quality visual and written content tailored to each platform, and engaging with our community to build loyalty. You will leverage social media analytics tools to monitor key performance indicators and optimize campaigns for maximum impact. Your creativity will be unleashed as you develop innovative campaigns, stay ahead of industry trends, and experiment with new formats to captivate our audience. We are looking for someone who is not only creative but also analytical, able to turn insights into actionable strategies. As a Social Media Specialist, you will play a pivotal role in shaping our brand narrative and driving measurable results.
Tanggung Jawab
- Develop and implement a comprehensive social media strategy aligned with brand goals
- Create, curate, and schedule engaging content across all social platforms (Instagram, Facebook, TikTok, LinkedIn)
- Monitor and respond to audience interactions, fostering a strong online community
- Analyze social media metrics and generate reports to track performance and ROI
- Collaborate with the marketing team to ensure consistent brand messaging
- Stay up-to-date with social media trends, algorithm changes, and emerging platforms
- Manage social media advertising campaigns and optimize for reach and engagement
- Conduct competitor analysis to identify opportunities and best practices
Kualifikasi
- Proven experience as a Social Media Specialist or similar role (minimum 2 years)
- Excellent knowledge of social media platforms, best practices, and analytics tools
- Strong copywriting and editing skills in both English and Indonesian
- Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Illustrator
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics (e.g., Google Analytics, native insights)
- Creative mindset with the ability to generate innovative content ideas
- Strong organizational skills and ability to manage multiple projects simultaneously
- Knowledge of the Bali market and lifestyle brand positioning is a plus