Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital growth? Intera Lestari Polimer is seeking a dynamic Social Media Specialist to join our marketing team in Jakarta Pusat. In this role, you will be the voice of our brand across all social platforms, driving engagement and cultivating a strong community presence.
You will be responsible for conceptualizing and executing high-impact social media strategies that align with our brand identity. The ideal candidate is data-driven, stays ahead of emerging digital trends, and thrives in a fast-paced environment. If you have a knack for visual storytelling and an analytical mind for performance metrics, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage our social media strategy across all primary platforms (Instagram, LinkedIn, TikTok, etc.).
- Create high-quality, engaging content including text, image, and video for daily postings.
- Collaborate with the creative and marketing teams to align social media campaigns with company goals.
- Monitor social media channels and engage with followers to build brand community and loyalty.
- Analyze key performance metrics (KPIs) to optimize content strategy and improve reach and engagement.
- Stay updated on the latest industry trends, tools, and best practices to maintain a competitive edge.
- Manage paid social advertising budgets and track ROI for marketing campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of experience in social media management or digital content creation.
- Proficiency in graphic design tools (Canva, Adobe Creative Cloud) and video editing software (CapCut, Premiere).
- Strong understanding of social media algorithms, analytics, and platform-specific advertising tools.
- Excellent copywriting and communication skills in both Indonesian and English.
- Strong analytical skills with the ability to turn data into actionable insights.
- Creative mindset with the ability to think outside the box to drive brand awareness.