Deskripsi Pekerjaan
PT Layan Pangan Nusantara, a leader in the catering industry since 2001, is looking for a creative and dynamic Social Media Specialist to join our team in Surabaya. With over two decades of culinary excellence, we are committed to delivering the highest quality service to our customers. As our Social Media Specialist, you will be the voice of our brand, crafting engaging narratives and visual content that showcases our passion for food and service excellence.
You will be responsible for building our online presence, engaging with our growing community, and translating our tradition of quality into modern digital storytelling. If you are passionate about digital marketing, food photography, and trend analysis, we invite you to help us elevate our digital footprint.
Tanggung Jawab
- Develop, implement, and manage our social media strategy across platforms (Instagram, TikTok, Facebook).
- Create, curate, and schedule high-quality visual and written content that aligns with brand guidelines.
- Monitor social media trends and implement creative strategies to increase brand awareness and engagement.
- Manage community interactions by responding to inquiries, comments, and reviews in a professional and timely manner.
- Collaborate with the operations team to capture behind-the-scenes content of our catering services.
- Analyze key performance metrics (KPIs) and provide monthly reports to improve future marketing efforts.
- Conduct competitor research to identify opportunities for growth within the food and beverage industry.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
- Proven experience in social media management or digital content creation (fresh graduates with a strong portfolio are encouraged to apply).
- Strong command of Indonesian and English, with excellent copywriting and storytelling skills.
- Proficient in graphic design tools (e.g., Canva, Adobe Photoshop, or similar) and video editing apps (e.g., CapCut).
- Deep understanding of current social media algorithms, trends, and content best practices.
- Highly creative, organized, and capable of working in a fast-paced environment.
- Passion for the culinary/food industry is a significant advantage.