Deskripsi Pekerjaan
Are you a coffee enthusiast with a passion for digital storytelling? MOSU Coffee is looking for a creative, data-driven, and trend-savvy Social Media Specialist to join our growing team in DI Yogyakarta. We are a dynamic brand dedicated to brewing the perfect cup and building a vibrant community, both online and in-store.
As our Social Media Specialist, you will be the voice of MOSU Coffee. You will be responsible for crafting engaging content, managing our digital community, and executing marketing campaigns that drive brand awareness and customer loyalty. If you thrive in a fast-paced environment and love finding creative ways to tell a brand's story, we want to hear from you!
In this role, you will enjoy a collaborative work environment, significant opportunities for career growth, and, of course, delicious coffee perks. Help us shape the digital future of MOSU Coffee and take our online presence to the next level.
Tanggung Jawab
- Develop, implement, and manage social media strategies across platforms (Instagram, TikTok, Facebook).
- Create, curate, and schedule high-quality visual and written content (reels, photos, captions).
- Engage with the MOSU Coffee community by responding to comments, messages, and mentions promptly.
- Analyze social media performance metrics to optimize content and campaign strategies.
- Collaborate with the marketing team to align social media efforts with overall brand goals and promotions.
- Stay up-to-date with the latest social media trends, tools, and best practices in the F&B industry.
- Assist in organizing and executing influencer collaborations and community events.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience as a Social Media Specialist or similar role, preferably in the F&B or lifestyle sector.
- Strong portfolio showcasing creative content creation skills (video editing, graphic design).
- Exceptional copywriting and storytelling abilities in both Indonesian and English.
- Proficiency with social media management tools (scheduling, analytics, design apps like Canva or CapCut).
- Strong understanding of social media algorithms and community management best practices.
- Ability to multitask, meet deadlines, and work effectively in a team-oriented environment.
- Passion for the coffee industry and brand development.