Deskripsi Pekerjaan
Are you a creative storyteller with a passion for hospitality? New Kuta Hotel by Lorin is seeking a dynamic Social Media Specialist to elevate our digital presence in the heart of Bali. As a key member of our marketing team, you will be the voice of our brand, crafting compelling narratives that showcase our world-class facilities and unique guest experiences to a global audience.
We are looking for an individual who stays ahead of digital trends, understands the nuances of visual storytelling, and knows exactly how to drive engagement across platforms. If you are an avid content creator who thrives in a fast-paced environment and wants to make a mark in the Bali tourism industry, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage a comprehensive social media strategy across Instagram, Facebook, TikTok, and YouTube.
- Create high-quality, visually appealing content including photos, videos, and reels that align with the hotel's luxury branding.
- Monitor social media insights to track performance, identify trends, and optimize content for maximum reach and engagement.
- Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
- Collaborate with the sales and marketing team to promote seasonal packages, dining promotions, and hotel events.
- Coordinate with influencers and content creators to drive brand awareness and generate authentic user-generated content.
- Stay updated with the latest digital marketing trends, platform updates, and best practices in the hospitality industry.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of experience in social media management, preferably within the hotel or hospitality sector.
- Strong proficiency in photography, videography, and mobile editing tools (e.g., CapCut, Adobe Premiere Rush, Lightroom).
- Excellent copywriting skills in both English and Indonesian with the ability to adapt tone for different platforms.
- Deep understanding of social media algorithms, analytics tools, and paid advertising (Meta Ads) is a plus.
- A creative mindset with a keen eye for aesthetics and design.
- Ability to work independently, manage multiple projects, and meet tight deadlines.
- Must be based in or willing to relocate to Badung, Bali.