Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? PT. Sumber Rejeki Exata Indonesia is looking for an enthusiastic and data-driven Social Media Specialist to join our growing team in Bekasi. In this role, you will be the voice of our brand across multiple digital platforms, crafting engaging content that resonates with our audience and drives real-world business results.
As our Social Media Specialist, you will manage our end-to-end social media presence, from content conceptualization and production to community management and performance analysis. We are seeking a proactive professional who is comfortable working in a fast-paced environment and possesses a keen eye for visual aesthetics and viral trends.
We offer a competitive salary, comprehensive health insurance, and a flexible work culture that empowers you to do your best work. If you are ready to elevate our digital identity and take the next step in your marketing career, we want to hear from you!
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies aligned with company goals.
- Create, curate, and schedule high-quality content (text, image, and video) across Instagram, TikTok, Facebook, and LinkedIn.
- Monitor social media channels, respond to inquiries, and foster active community engagement to build brand loyalty.
- Analyze key performance metrics (reach, engagement, conversion) and prepare regular reports for stakeholders.
- Stay up-to-date with the latest social media trends, algorithm changes, and digital marketing tools.
- Collaborate with the creative and sales teams to support product launches and promotional campaigns.
- Manage paid social media advertising budgets and track ROI effectively.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
- Minimum 1-2 years of proven experience in social media management or digital content creation.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop/Illustrator) and video editing apps (e.g., CapCut, Premiere Rush).
- Excellent copywriting skills with the ability to adapt tone of voice for different platforms.
- Deep understanding of social media algorithms, SEO principles, and community management best practices.
- Strong analytical skills with experience using social media analytics tools (e.g., Meta Business Suite, Google Analytics).
- Creative, detail-oriented, and able to work independently as well as within a team.