Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital growth? We are a dynamic, growing law firm based in the heart of Jakarta Selatan, and we are looking for a highly motivated Social Media Specialist to elevate our brand presence. In this role, you will be the voice of our firm across digital channels, translating complex legal concepts into engaging, accessible, and professional content.
As our Social Media Specialist, you will spearhead our digital marketing initiatives, develop cross-platform content strategies, and build a meaningful community around our legal expertise. We are looking for someone who stays ahead of digital trends, understands the nuances of professional services marketing, and possesses the creativity to make legal topics relatable and engaging for a wider audience.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across LinkedIn, Instagram, and TikTok to enhance firm visibility.
- Create, curate, and schedule high-quality, engaging visual and written content (including infographics, short-form videos, and professional articles).
- Monitor social media metrics and provide data-driven reports to optimize performance and audience reach.
- Engage with the online community by responding to inquiries and fostering meaningful professional relationships.
- Stay up-to-date with current digital marketing trends, platform updates, and legal industry news to ensure content relevance.
- Collaborate with legal teams to ensure content accuracy while maintaining an approachable and professional tone.
- Execute paid social media campaigns to target specific client demographics and improve lead generation.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of experience in social media management, preferably within professional services or corporate environments.
- Exceptional copywriting and storytelling skills with a perfect command of English and Bahasa Indonesia.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., CapCut, Premiere Rush).
- Strong analytical skills to interpret social media analytics and translate insights into actionable strategy.
- Deep understanding of social media algorithms and best practices for various platforms.
- Ability to thrive in a fast-paced environment and handle sensitive information with professional discretion.