Deskripsi Pekerjaan
Are you a creative storyteller with a passion for lifestyle, culinary, and luxury travel brands? Samalona Restaurant is seeking a dynamic and detail-oriented Social Media Specialist to elevate the digital presence of our growing portfolio, which includes two premier restaurants and an exclusive private yacht charter service in Bali.
In this role, you will be the voice of our brands. You will be responsible for conceptualizing, creating, and scheduling high-quality content that captures the tropical allure of Bali’s dining scene and the sophisticated experience of our yacht charters. The ideal candidate is a trend-savvy marketer who understands how to build community, increase engagement, and drive conversions across Instagram, TikTok, and Facebook.
If you have a keen eye for photography, a knack for snappy copywriting, and a data-driven mindset, we want to meet you. Join us in shaping the digital identity of one of Bali’s most exciting hospitality groups.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms (Instagram, TikTok, Facebook) for two restaurants and one yacht charter.
- Create, edit, and curate high-quality visual content (photos and videos) that aligns with our premium brand aesthetic.
- Write compelling, on-brand captions and copy in both Indonesian and English to drive user engagement.
- Manage social media community by responding to comments, inquiries, and reviews in a professional and timely manner.
- Analyze weekly and monthly performance metrics to optimize content strategy and improve reach.
- Coordinate with internal teams for special events, seasonal promotions, and influencer collaborations.
- Stay up-to-date with current digital marketing trends, platform updates, and local Bali hospitality news.
Kualifikasi
- Proven experience as a Social Media Specialist, Content Creator, or similar role in the F&B or hospitality industry.
- Proficiency in creative tools such as Canva, CapCut, Adobe Creative Suite, or similar video editing apps.
- Strong command of storytelling with a knack for creating engaging short-form video content (Reels/TikToks).
- In-depth knowledge of social media platform algorithms and best practices for growth.
- Excellent communication skills in both written and spoken Indonesian and English.
- Ability to work independently, manage multiple brands simultaneously, and meet strict content deadlines.
- A proactive mindset with the ability to identify content opportunities on-site at our restaurant locations and yacht.