Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? Primanusa Globalindo is looking for a dynamic and innovative Social Media Specialist to join our growing team in Tangerang. In this role, you will be the voice of our brand across multiple platforms, crafting engaging content that drives community growth, enhances brand visibility, and fosters meaningful connections with our audience.
We are seeking a strategic thinker who is not only comfortable with platform algorithms but also excels in creating high-quality, thumb-stopping visual and written content. You will play a pivotal role in shaping our digital presence, experimenting with new formats, and analyzing performance data to refine our marketing strategy for maximum impact.
At Primanusa Globalindo, we value creativity, agility, and a collaborative spirit. If you are ready to take your career to the next level in a fast-paced environment where your ideas are valued and your growth is prioritized, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage a comprehensive social media strategy to increase brand awareness and engagement.
- Create, curate, and schedule high-quality content (text, image, and video) across platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Monitor and analyze social media KPIs (reach, engagement, conversion) and provide actionable insights through monthly reporting.
- Collaborate with the marketing team to align social media campaigns with overall brand objectives and sales promotions.
- Manage community interactions by responding to comments, messages, and feedback in a timely and professional manner.
- Stay up-to-date with the latest digital marketing trends, platform updates, and social media best practices.
- Coordinate with designers and copywriters to ensure consistent brand identity and visual storytelling.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of proven experience in social media management or digital content creation.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics software.
- Strong understanding of content performance metrics and SEO principles in social media.
- Excellent writing, editing, and communication skills in both Indonesian and English.
- Creative mindset with strong graphic design or video editing skills (Canva, CapCut, Adobe Creative Suite).
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.