Deskripsi Pekerjaan
Are you a creative storyteller with a passion for beauty and aesthetics? Ella Skin Clinic is looking for a dynamic and innovative Social Media Specialist to join our growing team in Surakarta. In this role, you will be the voice of our brand, crafting compelling narratives that resonate with our community and drive engagement for our clinic's services.
As our Social Media Specialist, you will play a pivotal role in shaping our digital presence. You will manage end-to-end content production, from conceptualizing viral-worthy videos to coordinating professional photoshoots. Whether it’s promoting a grand opening, launching a seasonal beauty campaign, or showcasing our latest skincare treatments, you will ensure every post reflects the premium quality of Ella Skin Clinic. If you are trend-savvy, data-driven, and ready to elevate a brand’s digital footprint, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive social media content calendars across Instagram, TikTok, and Facebook.
- Lead creative production for photoshoots and videoshoots, including directing talent and styling shots.
- Manage end-to-end promotion for clinic grand openings, special events, and seasonal marketing campaigns.
- Engage with our online community by responding to comments and messages to build brand loyalty.
- Collaborate with the marketing team to align social media efforts with broader business objectives and sales goals.
- Monitor social media analytics to track performance and optimize future content strategies.
- Stay updated with the latest beauty industry trends and social media algorithm updates to ensure high reach.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of experience managing social media accounts, preferably in the beauty, health, or retail industry.
- Proficient in content creation tools (CapCut, Canva, Adobe Creative Suite is a plus).
- Strong portfolio demonstrating expertise in video storytelling (TikTok/Reels).
- Excellent communication skills in Bahasa Indonesia; English proficiency is a plus.
- Strong understanding of social media KPIs and digital marketing trends.
- Highly organized with the ability to manage multiple projects under tight deadlines.
- Based in or willing to work in Surakarta.