Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? Erela is looking for a dynamic and results-driven Social Media Specialist to join our team in Semarang. In this role, you will be the voice of our brand across all digital platforms, crafting engaging narratives and visual content that resonate with our audience and drive meaningful community growth.
You will play a pivotal role in shaping our digital presence, staying ahead of social media trends, and executing creative campaigns that align with our marketing objectives. If you are a strategic thinker who loves to analyze performance metrics while simultaneously brainstorming the next viral post, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies to increase brand awareness and engagement.
- Produce high-quality, creative, and consistent content (text, image, and video) across platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Monitor social media channels and engage with the community to foster positive brand sentiment.
- Analyze key performance metrics (KPIs) to evaluate the success of campaigns and provide actionable insights for improvement.
- Collaborate with the marketing team to align social media activity with product launches and company campaigns.
- Stay up-to-date with current digital marketing trends, platform algorithms, and emerging social media tools.
- Manage social media calendars to ensure consistent messaging and timely posting schedules.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 1-2 years of experience in social media management or digital content creation.
- Proven track record of managing professional social media accounts with measurable engagement growth.
- Strong copywriting skills with the ability to adapt tone of voice for different platforms.
- Proficiency in creative design and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Excellent analytical skills, comfortable using social media analytics tools to report on performance.
- Highly creative, proactive, and capable of working effectively in a fast-paced environment.