Deskripsi Pekerjaan
Become the driving force behind Maspion's digital presence! We're seeking a creative and strategic Social Media Specialist to elevate our brand's voice across social platforms. In this role, you'll develop and execute innovative social media strategies aligned with our marketing and branding objectives, transforming digital engagement into measurable business growth. You'll be the architect of our social narrative, crafting compelling content that resonates with our audience while staying ahead of industry trends. Join our dynamic team to shape how Maspion connects with customers in the digital age and drive meaningful brand awareness.
Tanggung Jawab
- Develop and implement comprehensive social media strategies aligned with marketing goals
- Create engaging content calendars for multiple platforms (Facebook, Instagram, LinkedIn, TikTok)
- Manage daily social media operations including posting, scheduling, and community engagement
- Analyze performance metrics to optimize campaigns and report on ROI
- Collaborate with marketing team on integrated campaigns and brand consistency
- Monitor industry trends and competitor activities to identify opportunities
- Manage social media advertising budgets and paid campaigns
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of social media management experience
- Proven track record of growing social media engagement and followers
- Proficiency in social media analytics tools (e.g., Meta Business Suite, Google Analytics)
- Strong copywriting and visual content creation skills
- Experience with social media advertising and paid campaigns
- Ability to work in a fast-paced environment with tight deadlines
- Knowledge of Indonesian social media landscape and trends