Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? Aroma Prima Livindo is looking for a dynamic and innovative Social Media Specialist to join our growing marketing team in Banten. In this role, you will be the voice of our brand, responsible for crafting compelling narratives that resonate with our target audience and drive meaningful engagement.
As our Social Media Specialist, you will spearhead our content strategy, from initial data-backed research to the final execution of high-performing posts. You will work in a fast-paced environment where your creative concepts directly impact our market presence. We are looking for someone who stays ahead of algorithm changes, understands visual storytelling, and knows how to turn brand goals into viral moments.
Tanggung Jawab
- Develop and execute comprehensive content calendars for various social media platforms (Instagram, TikTok, Facebook, etc.).
- Conduct in-depth audience research and trend analysis to inform creative content strategies.
- Produce high-quality written and visual content that aligns with brand identity and marketing objectives.
- Monitor social media channels for industry trends, competitor activities, and community sentiment.
- Manage community interactions by responding to comments and messages to build positive brand relationships.
- Analyze performance metrics and generate reports to optimize content reach and engagement rates.
- Collaborate with the design and marketing teams to ensure consistency across all digital touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of experience in social media management or digital content creation.
- Proficiency in social media management tools (e.g., Hootsuite, Canva, CapCut, or Adobe Creative Suite).
- Strong understanding of social media algorithms, trends, and platform-specific best practices.
- Excellent writing, editing, and communication skills in both Indonesian and English.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Creative, detail-oriented, and able to work independently as well as within a collaborative team.