Deskripsi Pekerjaan
Join our mission to elevate Indonesia's premium batik heritage in the digital realm! As a Social Media Specialist, you'll drive our brand's digital transformation by creating compelling strategies that resonate with global audiences. You'll craft engaging content across platforms, analyze performance metrics, and collaborate with creative teams to showcase the artistry of Indonesian batik. This full-time role in Jakarta Barat offers the perfect blend of creative freedom and strategic execution for passionate digital storytellers.
We're seeking a visionary who understands how to transform cultural heritage into viral content while maintaining brand integrity. You'll manage our social ecosystem from concept to execution, ensuring every post reflects the premium quality and rich traditions behind our batik collections. If you're ready to make digital waves while honoring Indonesian craftsmanship, this is your calling!
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms
- Create, curate, and schedule engaging content (visuals, copy, videos)
- Monitor trends and competitor activities to identify growth opportunities
- Analyze performance metrics and optimize campaigns for maximum ROI
- Manage community engagement and brand reputation
- Collaborate with design team on visual assets and campaign materials
- Prepare monthly performance reports with actionable insights
Kualifikasi
- Minimum 2 years in social media management or digital marketing
- Proven portfolio of successful social campaigns
- Expertise in Instagram, Facebook, TikTok, and LinkedIn algorithms
- Strong analytical skills with data-driven decision making
- Exceptional copywriting and visual content creation abilities
- Experience with social media analytics tools (e.g., Sprout Social)
- Creative mindset with cultural sensitivity for heritage brands