Deskripsi Pekerjaan
Are you a creative visionary with a passion for storytelling in the hospitality industry? MIRAH HOSPITALITY AND LEISURE is looking for a dynamic Social Media Specialist to join our team in the heart of Bali. We believe that every individual brings unique creative value to the table, and we want you to help us elevate our digital presence.
In this role, you will be the voice of our brands, crafting compelling content that resonates with our audience and captures the essence of our hospitality experiences. You will have the creative freedom to experiment with trends, manage multi-channel campaigns, and drive engagement that translates into real-world visits. If you are trend-savvy, data-driven, and ready to make a significant impact on our brand growth, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage social media content calendars across Instagram, TikTok, Facebook, and LinkedIn.
- Create high-quality, visually appealing multimedia content including photos, short-form videos (Reels/TikToks), and graphics.
- Execute creative social media campaigns to boost brand awareness and drive traffic to our properties.
- Monitor analytics and performance metrics to optimize content strategy and improve engagement rates.
- Collaborate with the marketing and creative teams to ensure brand consistency across all platforms.
- Stay updated with the latest social media trends, platform updates, and hospitality industry benchmarks.
- Manage community interactions by responding to comments and messages to build a loyal brand audience.
Kualifikasi
- Proven experience as a Social Media Specialist, Content Creator, or similar role (preferably in hospitality or lifestyle brands).
- Proficiency in graphic design and video editing tools (e.g., Adobe Creative Suite, Canva, CapCut).
- Deep understanding of social media algorithms and best practices for organic growth.
- Strong copywriting skills with the ability to adapt tone of voice to different audiences.
- Excellent communication skills in English and Bahasa Indonesia.
- Ability to work independently and collaboratively in a fast-paced environment.
- A creative mindset with a portfolio demonstrating successful social media campaigns.