Deskripsi Pekerjaan
Are you a creative digital storyteller with a passion for health technology? PT Lila Sehat Teknologi Medis is seeking a dynamic Social Media Specialist to elevate our brand presence. In this role, you will be the voice of our company across various digital platforms, driving engagement and building a community around our mission to revolutionize health tech in Indonesia.
The ideal candidate is trend-savvy, data-driven, and possesses a sharp eye for visual design. You will be responsible for conceptualizing and executing high-impact social media campaigns, managing daily content calendars, and fostering meaningful interactions with our audience. If you thrive in a fast-paced environment and have a knack for turning complex health information into digestible, engaging content, we want to hear from you!
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule high-quality content (text, image, and video) across platforms like Instagram, TikTok, LinkedIn, and Facebook.
- Monitor social media trends, tools, and applications to maintain a competitive edge.
- Engage with the online community by responding to comments and messages in a timely and professional manner.
- Collaborate with the design and product teams to ensure brand consistency across all digital assets.
- Analyze performance metrics and generate detailed reports to optimize future campaigns and KPIs.
- Stay up-to-date with the latest developments in health tech to ensure content relevance.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of proven experience in social media management or digital marketing, preferably in the health or tech industry.
- Excellent copywriting and storytelling skills in both Indonesian and English.
- Proficiency in graphic design tools (Canva, Adobe Photoshop, or Illustrator) and video editing apps (CapCut or Premiere Rush).
- Strong analytical mindset with experience using social media analytics tools (e.g., Meta Business Suite, Google Analytics).
- Ability to multitask and work effectively under tight deadlines.
- Deep understanding of platform-specific algorithms and best practices for organic growth.