Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the latest digital trends? Arka Group - Lifestyle is seeking a dynamic Social Media Specialist to join our growing team in Jakarta Selatan. We are looking for a brand advocate who can turn our vision into engaging social media experiences that resonate with our target audience.
In this role, you will be the voice of our brand across multiple platforms. You will lead creative campaigns from conception to execution, analyze performance metrics to drive growth, and foster a vibrant online community. If you are passionate about lifestyle branding and thrive in a flexible, collaborative work environment, we want to hear from you. We provide the platform for you to innovate, experiment, and accelerate your career in digital marketing.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across platforms including Instagram, TikTok, and Facebook.
- Create, curate, and schedule high-quality multimedia content that aligns with brand identity and voice.
- Lead end-to-end creative campaigns, including influencer collaborations and interactive brand activations.
- Monitor social media KPIs and prepare monthly performance reports to optimize future engagement strategies.
- Stay up-to-date with the latest social media trends, emerging technologies, and industry best practices.
- Engage with the community by responding to comments, messages, and fostering meaningful brand conversations.
- Collaborate with the marketing team to ensure alignment between social media activity and broader business goals.
Kualifikasi
- Minimum 2 years of experience in social media management, digital marketing, or content creation.
- Strong understanding of social media platform algorithms and content performance metrics.
- Excellent copywriting and visual storytelling skills with a keen eye for lifestyle aesthetics.
- Proficiency in design and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Data-driven mindset with the ability to translate insights into actionable content strategies.
- Strong communication skills in both English and Bahasa Indonesia.
- Ability to work independently as well as collaboratively in a fast-paced environment.