Deskripsi Pekerjaan
We're seeking a dynamic Social Media Specialist to elevate The Clinic Beautylosophy's digital presence. In this pivotal role, you'll analyze social media trends, create compelling content, and drive engagement across platforms. You'll transform data into actionable strategies that boost brand visibility and customer loyalty in the beauty industry. This position requires both creative flair and analytical prowess to craft visually stunning content that resonates with our target audience while monitoring performance metrics to optimize campaigns.
As the voice of our brand online, you'll develop innovative content calendars, manage community interactions, and stay ahead of digital marketing innovations. Your work will directly impact our growth trajectory by establishing meaningful connections with clients through strategic storytelling and real-time engagement.
Tanggung Jawab
- Develop and execute data-driven social media strategies across all platforms
- Create engaging visual and written content aligned with brand aesthetics
- Analyze social media metrics to identify trends and optimize campaign performance
- Manage community engagement, responding to comments and messages promptly
- Collaborate with marketing team to align social initiatives with business goals
- Monitor competitor activities and industry best practices
- Prepare monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years social media management experience
- Proficiency in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with social media analytics experience
- Excellent written communication in Indonesian and English
- Knowledge of SEO and digital advertising fundamentals
- Creative mindset with attention to visual aesthetics