Deskripsi Pekerjaan
Are you a creative storyteller with a passion for F&B and trending digital culture? Geprek Gold Chick is looking for a dynamic and innovative Social Media Specialist to join our growing team in Jakarta Barat. As the voice of our brand, you will play a pivotal role in shaping our digital presence, driving community engagement, and turning our followers into loyal customers.
The ideal candidate is a trend-spotter who understands the fast-paced nature of social media, from viral TikTok challenges to aesthetic Instagram feed curation. If you have a knack for creating high-performing content that resonates with the Indonesian food market and want to make a tangible impact on a thriving brand, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage our comprehensive social media strategy across Instagram, TikTok, Facebook, and Twitter.
- Create, edit, and publish high-quality daily content (photos, short-form videos, and copy) that aligns with the Geprek Gold Chick brand voice.
- Monitor social media trends, emerging tools, and industry news to keep our brand ahead of the curve.
- Engage actively with our online community, responding to comments and messages to foster positive brand sentiment.
- Analyze social media performance metrics and provide actionable reports to improve engagement and reach.
- Collaborate with the marketing team to execute promotional campaigns and influencer partnerships.
- Organize and manage end-to-end content production, including planning schedules and occasional on-site shoots.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of experience managing social media accounts, preferably in the F&B or retail industry.
- Expertise in creating short-form video content (TikTok, Reels) with a keen eye for visual storytelling.
- Proficiency in design and video editing tools such as Canva, CapCut, Adobe Premiere, or similar applications.
- Strong understanding of social media algorithms, SEO principles, and content distribution strategies.
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
- Highly creative, organized, and capable of working independently in a fast-paced environment.