Deskripsi Pekerjaan
Are you a creative storyteller with a passion for visual content? Anka Coffee is seeking a talented Social Media Specialist to join our dynamic team in Denpasar, Bali. In this role, you will be the face of our brand on Instagram and TikTok, crafting eye-catching visuals and compelling narratives that resonate with coffee lovers and trendsetters alike.
As a key member of our marketing team, you will develop and execute content strategies that drive brand awareness and customer engagement. We are looking for someone who not only has an eye for design but also understands the nuances of social media trends. If you are ready to take your creativity to the next level and help us brew success, we want to hear from you.
Tanggung Jawab
- Create and curate high-quality visual content, including photos, reels, and stories, specifically for Instagram and TikTok.
- Develop engaging copy and captions that align with Anka Coffee’s brand voice and resonate with the target audience.
- Collaborate with the design team to produce graphic assets, banners, and short-form video content.
- Monitor social media trends, analytics, and competitor activities to identify new growth opportunities.
- Manage community engagement by actively responding to comments, messages, and fostering a positive online community.
- Assist in planning and executing social media campaigns, contests, and giveaways to boost brand visibility.
- Optimize content for SEO and social algorithms to maximize reach and engagement rates.
Kualifikasi
- Proven experience as a Social Media Specialist, Content Creator, or similar role with a strong portfolio.
- Strong graphic design and video editing skills, with proficiency in tools like Canva, Adobe Photoshop, or Premiere Pro.
- Deep understanding of Instagram and TikTok algorithms, trends, and best practices.
- Excellent written and verbal communication skills in English.
- Ability to work independently, manage time effectively, and meet tight deadlines in a fast-paced environment.
- A genuine passion for coffee and an ability to translate brand values into creative content.
- Basic knowledge of social media management tools (e.g., Hootsuite, Buffer) is a plus.