Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? We are looking for a dynamic Social Media Specialist to join our team in Banten. In this role, you will be the voice of our brand across all social platforms, crafting compelling narratives that resonate with our audience and drive measurable growth.
As our Social Media Specialist, you won't just post content—you will build a community. You will be responsible for end-to-end content production, from conceptualization and copywriting to scheduling and community management. If you have a sharp eye for design, a deep understanding of algorithm trends, and a data-driven mindset to optimize performance, we want to hear from you. You will play a pivotal role in shaping our online presence and increasing brand authority in a competitive digital landscape.
Tanggung Jawab
- Develop and execute a comprehensive social media content calendar across platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Create engaging, high-quality visual and written content that aligns with brand identity and marketing goals.
- Actively monitor social media channels, responding to inquiries and fostering positive community engagement to build brand loyalty.
- Analyze weekly and monthly performance metrics to provide insights and improve reach, engagement, and conversion rates.
- Stay up-to-date with the latest social media trends, platform updates, and digital marketing technologies.
- Collaborate with internal teams to align social media efforts with broader marketing campaigns and promotional activities.
- Manage influencer partnerships and collaborations to expand brand awareness.
Kualifikasi
- Minimum of 2 years of experience in social media management, content creation, or digital marketing.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing software (CapCut, Premiere Rush, etc.).
- Exceptional copywriting and communication skills in both Indonesian and English.
- Strong understanding of social media algorithms, SEO principles, and paid advertising (Meta Ads, TikTok Ads) is a plus.
- Ability to analyze data and translate metrics into actionable content strategies.
- Excellent organizational skills and the ability to manage multiple projects under tight deadlines.
- A creative mindset with a proven portfolio of social media growth or successful campaigns.