Deskripsi Pekerjaan
PT ARTEX MAJU SENTOSA, a leading textile company established in 2006, is seeking a creative and data-driven Social Media Specialist to join our growing marketing team in Jakarta Utara. As a key player in the textile industry, we are looking for a professional who can translate our brand legacy into engaging digital narratives that resonate with our B2B and B2C audiences.
In this role, you will be responsible for conceptualizing, executing, and optimizing our social media strategy across multiple platforms. You will work closely with the marketing team to boost brand awareness, foster community engagement, and drive traffic to our digital channels. If you are passionate about visual storytelling, trend analysis, and digital growth, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive social media strategies aligned with company goals.
- Create, curate, and schedule high-quality content (text, image, and video) for platforms such as Instagram, TikTok, and LinkedIn.
- Monitor and analyze social media KPIs and metrics to improve reach and engagement.
- Manage community interactions, responding to inquiries and fostering positive brand conversations.
- Collaborate with the design and production teams to ensure content consistency.
- Stay up-to-date with the latest social media trends, tools, and industry best practices.
- Manage paid social media advertising campaigns to increase brand visibility.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of experience in social media management or digital marketing.
- Proficiency in social media management tools (e.g., Hootsuite, Meta Business Suite, Canva, CapCut).
- Strong creative writing skills with the ability to adapt tone and style for different platforms.
- Excellent understanding of social media algorithms and content optimization strategies.
- Strong analytical mindset with the ability to interpret data and generate reports.
- Ability to work independently and manage multiple projects in a fast-paced environment.