Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends and community building? We are looking for a dynamic Social Media Specialist to join our team in Yogyakarta. In this role, you will be the voice of our brand across all digital platforms, driving engagement, increasing brand awareness, and converting followers into loyal customers.
As our Social Media Specialist, you will be responsible for conceptualizing, executing, and analyzing social media campaigns that resonate with our target audience. You should be comfortable navigating the fast-paced world of digital marketing, staying ahead of algorithm changes, and producing content that stands out in a crowded feed. If you are data-driven, creatively inclined, and eager to grow our digital footprint, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across platforms like Instagram, TikTok, Facebook, and Twitter.
- Create, curate, and schedule high-quality, engaging visual and written content (images, videos, copy).
- Monitor and analyze social media performance metrics to optimize campaigns and report on ROI.
- Engage actively with the community by responding to comments, messages, and mentions to foster positive brand sentiment.
- Stay up-to-date with the latest digital marketing trends, social media tools, and industry best practices.
- Collaborate with internal teams to align social media messaging with broader company goals and marketing campaigns.
- Plan and execute influencer marketing partnerships and social media advertising budgets.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience in social media management or digital marketing.
- Strong proficiency in content creation tools (Canva, CapCut, Adobe Creative Suite, or similar).
- Excellent copywriting skills with a deep understanding of platform-specific tones and trends.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Ability to work independently and manage multiple projects under tight deadlines.
- Creative problem-solver with a strong attention to detail and a passion for storytelling.