Deskripsi Pekerjaan
Are you a trendsetter with a passion for beauty and a knack for viral storytelling? Mercier Estetika Internasional, the powerhouse behind Indonesia's #1 Skincare Series on TikTok, is looking for a creative and data-driven Social Media Specialist to join our high-growth marketing team in Jakarta Selatan.
As our Social Media Specialist, you will be the voice of our brand. You won't just post content; you will craft narratives that resonate with millions, drive community engagement, and turn followers into loyal brand advocates. We are looking for someone who lives and breathes TikTok trends, understands the nuances of the beauty industry, and knows how to scale a brand’s digital footprint through strategic content planning and community management.
If you are obsessed with aesthetics, skincare education, and achieving viral growth, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive social media strategies across TikTok, Instagram, and YouTube to increase brand awareness and engagement.
- Conceptualize, film, and edit high-quality short-form video content that aligns with current trends and beauty industry standards.
- Manage end-to-end content calendars, ensuring consistent posting schedules and brand voice consistency.
- Monitor and analyze social media metrics (KPIs) to track campaign performance and provide actionable insights for growth.
- Collaborate with the influencer marketing team to identify and manage collaborations with beauty creators and KOLs.
- Proactively identify viral trends, sounds, and challenges, adapting them quickly for our brand identity.
- Engage with the community by moderating comments, answering inquiries, and fostering a positive brand environment.
Kualifikasi
- Minimum of 2-3 years of experience in Social Media Management or Digital Marketing, preferably within the beauty, skincare, or lifestyle industry.
- Deep understanding of the TikTok algorithm, including trends, editing styles, and content optimization strategies.
- Proven portfolio of managing social media accounts with a focus on high engagement and follower growth.
- Proficient in video editing software such as CapCut, Adobe Premiere, or similar mobile-first editing tools.
- Strong analytical skills with the ability to interpret data and translate it into effective marketing strategies.
- Creative, proactive, and trend-conscious with excellent communication skills in Indonesian and English.
- Ability to work in a fast-paced, target-oriented environment in Jakarta Selatan.