Deskripsi Pekerjaan
Join DC Group Capital as a Social Media Specialist
Are you a creative storyteller with a passion for branding and social media? DC Group Capital is looking for a dynamic Social Media Specialist to spearhead our branding efforts and elevate our digital presence. In this role, you will be the voice of our brand across various social platforms, crafting compelling narratives that resonate with our target audience. You will work closely with our marketing team to develop creative campaigns, manage online communities, and drive engagement. From ideation to execution, you will ensure our brand message is consistent, impactful, and aligned with our strategic goals. We are looking for someone who is not just a content creator but a strategic thinker who can leverage data to optimize performance and achieve measurable results.
At DC Group Capital, we value innovation and creativity. You will be given the autonomy to bring fresh ideas to the table and execute campaigns that truly stand out. Your primary focus will be on strengthening our brand identity across all social channels. This includes developing a robust content calendar, creating visually appealing assets, and writing copy that drives action. You will also be responsible for monitoring social listening tools to gauge brand sentiment and identify opportunities for engagement.
If you thrive in a fast-paced environment, have a keen eye for design, and understand the nuances of different social media platforms, we want to hear from you. This is an excellent opportunity to make a significant impact on a growing brand's digital footprint. You will have the chance to experiment with new formats, explore emerging trends, and truly own the social media presence of a leading company. Join us and build a career where your creativity and strategic insights are valued and celebrated. Apply today and become a key player in our branding journey! We look forward to seeing how you can help us connect with our audience and achieve our marketing objectives.
Tanggung Jawab
- Develop and implement a comprehensive social media strategy aligned with the company's branding and marketing goals.
- Create, curate, and manage high-quality content (text, image, video) for all social media platforms, including Instagram, LinkedIn, Facebook, and TikTok.
- Monitor social media channels for brand mentions, industry trends, and customer feedback, engaging the community in a timely manner.
- Analyze social media performance metrics using analytics tools and prepare regular reports with insights and recommendations.
- Collaborate with the design and marketing teams to ensure brand consistency across all marketing collateral.
- Stay up-to-date with the latest social media trends, algorithms, and best practices to ensure the brand remains competitive.
- Plan and execute social media campaigns, including influencer outreach and paid social advertising.
- Manage the content calendar, ensuring timely and relevant posts that drive engagement and brand awareness.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2-3 years of proven experience as a Social Media Specialist or similar role, specifically in branding.
- Exceptional written and verbal communication skills in both English and Indonesian.
- Strong understanding of branding principles and how to translate them into social media strategies.
- Proficiency in social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design tools (e.g., Canva, Adobe Creative Suite).
- A data-driven mindset with the ability to interpret analytics and optimize campaigns accordingly.
- Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
- A creative portfolio showcasing successful social media campaigns and branding projects.