Deskripsi Pekerjaan
Sparindo Mustika is seeking a creative, energetic, and data-driven Social Media Specialist & Content Creator to join our growing marketing team in Jakarta Barat. This is a pivotal role for an individual who lives and breathes digital culture and understands how to bridge the gap between creative storytelling and measurable business results.
As our Social Media Specialist, you will be responsible for defining our brand voice across all digital touchpoints. You won't just be posting content; you will be architecting a digital community. You will spend your days researching viral trends, filming engaging short-form videos, and using advanced analytics tools to refine our strategy. We are looking for a 'hybrid' talent who is equally comfortable behind the camera as they are analyzing a Meta Business Suite report.
If you are a proactive professional with a passion for social media growth and a portfolio that proves your ability to capture attention in a crowded feed, Sparindo Mustika offers a collaborative environment where your ideas will be valued and your professional growth supported.
Tanggung Jawab
- Develop and execute a comprehensive monthly content calendar across Instagram, TikTok, and Facebook.
- Produce high-quality short-form video content (Reels/TikToks) from concept and scripting to filming and editing.
- Manage daily social media operations using Meta Business Suite and TikTok Analytics to optimize posting times and formats.
- Monitor community engagement, responding to comments and messages to maintain a positive brand image.
- Utilize Google Analytics and platform-specific insights to generate weekly performance reports.
- Conduct regular competitor analysis and stay ahead of emerging digital marketing trends and algorithm updates.
- Collaborate with the design and marketing teams to ensure visual consistency and campaign alignment.
- Identify and coordinate potential collaborations with influencers and brand advocates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Creative Media, or a related field.
- Proven experience (2-3 years) as a Social Media Specialist or Content Creator, preferably in a fast-paced industry.
- Expertise in using Meta Business Suite, TikTok Analytics, and Google Analytics.
- High proficiency in mobile video editing tools (CapCut) and basic graphic design (Canva or Adobe Creative Suite).
- Deep understanding of the Indonesian social media landscape and local consumer behavior.
- Strong analytical mindset with the ability to translate data into actionable creative insights.
- Excellent communication skills in both Indonesian and English.
- A strong portfolio or links to managed accounts demonstrating significant growth or high engagement.