Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends and a mastery of the Mandarin language? We are seeking a dynamic Social Media Specialist (Mandarin Speaker) to join our growing team in Jakarta Utara. In this role, you will be the voice of our brand across multiple platforms, bridging the gap between local market trends and Mandarin-speaking audiences.
As our specialist, you won't just post content; you will craft narratives that resonate. You will be responsible for developing high-impact social media strategies, managing community interactions, and analyzing performance metrics to ensure our brand remains at the forefront of the industry. This position offers a competitive salary and the opportunity to work in a fast-paced, innovative environment where your linguistic skills and creative vision are highly valued.
The ideal candidate is someone who stays ahead of the curve on platforms like TikTok, Instagram, and XiaoHongShu (RED), and possesses the ability to translate complex ideas into engaging visual and written content. If you are ready to take your career in digital marketing to the next level, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
- Create, curate, and manage high-quality original content (text, image, and video) specifically tailored for Mandarin-speaking audiences.
- Monitor social media trends and competitor activities to identify new opportunities for growth and innovation.
- Engage with the online community by responding to comments, messages, and inquiries in professional Mandarin and Indonesian/English.
- Collaborate with the creative and marketing teams to ensure brand consistency across all digital touchpoints.
- Analyze weekly and monthly performance reports using analytics tools to measure the ROI of social media campaigns.
- Localize and translate marketing materials from Mandarin to Indonesian/English and vice versa while maintaining the original tone and intent.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Linguistics, or a related field.
- Professional fluency in Mandarin (written and spoken) is mandatory; HSK 5 or 6 certification is highly preferred.
- Minimum of 2-3 years of experience in Social Media Management or Digital Marketing.
- Deep understanding of the social media landscape, including TikTok, Instagram, Facebook, and Chinese platforms like XiaoHongShu or WeChat.
- Strong copywriting skills with the ability to create catchy headlines and engaging captions in Mandarin.
- Proficiency in basic graphic design or video editing tools (e.g., Canva, CapCut, or Adobe Creative Suite) is a plus.
- Excellent communication skills and the ability to work effectively in a multicultural team environment.