Deskripsi Pekerjaan
Agung Podomoro Land, a leading force in Indonesia's property development sector, is seeking a creative and data-driven Social Media Specialist Officer to join our team in Batam. In this role, you will be the digital voice of our brand, crafting compelling narratives that showcase our premium residential and commercial projects.
You will be responsible for end-to-end social media management, from conceptualizing viral content to engaging with our community and analyzing performance metrics. The ideal candidate has a keen eye for visual aesthetics, a deep understanding of platform-specific algorithms, and the ability to translate property value propositions into high-converting social media campaigns.
Tanggung Jawab
- Develop, implement, and manage social media strategies to increase brand awareness and lead generation.
- Create high-quality, engaging visual and written content (images, videos, reels, copy) tailored for platforms like Instagram, TikTok, and Facebook.
- Monitor social media trends and implement best practices to stay ahead of the curve in the real estate industry.
- Manage community engagement by responding to inquiries, comments, and messages in a professional and timely manner.
- Collaborate with the marketing team to align social media initiatives with broader project launches and promotions.
- Analyze weekly and monthly performance data, providing actionable insights and reports to improve ROI.
- Coordinate with internal stakeholders and external vendors for photo/video production as needed.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
- Minimum 2 years of experience as a Social Media Specialist, Content Creator, or Digital Marketer.
- Strong portfolio showcasing previous work in social media management or digital content creation.
- Proficient in content creation tools (e.g., Canva, Adobe Premiere/CapCut, Lightroom).
- Excellent copywriting skills in both Indonesian and English.
- Deep understanding of digital marketing metrics, SEO principles, and platform analytics.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
- Located in or willing to be based in Batam, Kepulauan Riau.