Deskripsi Pekerjaan
Are you a creative storyteller with a passion for lifestyle brands? RAG HOME Jakarta is looking for a dynamic and trend-savvy Social Media Specialist to join our growing team. In this role, you will play a pivotal part in shaping our brand identity, engaging our community, and driving organic growth across our social media channels.
We are seeking someone who stays ahead of digital trends, understands the pulse of the lifestyle industry, and can translate brand values into visually stunning and highly engaging content. If you are a self-starter who thrives in a collaborative environment and loves experimenting with new creative formats, we want to hear from you!
This is a flexible, part-time opportunity perfect for a creative professional looking to make a significant impact while maintaining a balanced schedule. Join us in building a unique digital presence for RAG HOME.
Tanggung Jawab
- Develop, curate, and schedule high-quality content for Instagram, TikTok, and other relevant platforms.
- Monitor social media trends and implement creative strategies to increase brand awareness.
- Engage with our online community by responding to comments and messages in a brand-aligned tone.
- Collaborate with the creative team to produce aesthetically pleasing photos, videos, and graphic assets.
- Analyze social media performance metrics to optimize content strategy and reach.
- Brainstorm innovative campaign ideas to boost engagement and follower growth.
- Stay updated on platform updates and digital marketing best practices.
Kualifikasi
- Proven experience as a Social Media Specialist or Content Creator, preferably in the lifestyle or home décor industry.
- Proficiency in content creation tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Excellent communication skills in Indonesian and English.
- Strong understanding of social media algorithms and content trends.
- Creative mindset with an eye for photography and visual design.
- Ability to work independently and manage time effectively in a part-time arrangement.
- Deep familiarity with TikTok and Instagram features (Reels, Stories, Analytics).