Deskripsi Pekerjaan
Are you a social media powerhouse with a passion for beauty and content strategy? PT Haizhen Cosmetics Indonesia is looking for a dynamic Southeast Asia Content Operations Specialist to join our growing team in Jakarta. In this role, you will be the driving force behind our Instagram presence, shaping our brand identity across multiple Southeast Asian markets.
You will be responsible for end-to-end content management, from ideation and production to performance analysis and influencer collaboration. The ideal candidate is a creative storyteller who lives and breathes Instagram trends, possesses a keen eye for aesthetic beauty content, and understands the nuances of the SEA digital landscape.
Join us to elevate our brand, connect with our diverse community, and contribute to the growth of a leading name in the cosmetics industry.
Tanggung Jawab
- Develop and execute comprehensive Instagram content calendars tailored for Southeast Asian audiences.
- Create high-quality, engaging visual and video content (Reels/Stories) that aligns with our brand aesthetic.
- Manage end-to-end influencer marketing campaigns, from outreach and contract negotiation to performance tracking.
- Monitor and analyze daily/weekly social media performance metrics to optimize reach and engagement.
- Collaborate with cross-functional teams to integrate promotional activities and global brand campaigns.
- Identify emerging trends, hashtags, and social commerce features to maintain a competitive advantage.
- Manage community engagement by responding to comments, DMs, and fostering active brand conversations.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in social media management, specifically with a focus on Instagram.
- Proven track record of managing brand accounts with high engagement rates.
- Strong understanding of the Southeast Asian cosmetics market and consumer behavior.
- Proficiency in creative tools such as Canva, CapCut, Adobe Spark, or similar design/editing software.
- Excellent verbal and written communication skills in English; proficiency in additional SEA languages is a plus.
- Data-driven mindset with the ability to interpret analytics and generate actionable insights.
- Ability to work in a fast-paced environment and meet strict deadlines.