Deskripsi Pekerjaan
Join Mitra Rubber Industries as a Staff Marketing Communication and become a key driver in shaping our brand identity and market presence. You will develop innovative strategies to enhance brand awareness and create compelling marketing materials that resonate with our target audience. This role demands creativity, strategic thinking, and expertise in both visual design and persuasive copywriting to craft engaging content across multiple platforms. You'll collaborate with cross-functional teams to ensure cohesive messaging while staying ahead of industry trends to maintain our competitive edge in the rubber manufacturing sector.
Tanggung Jawab
- Develop comprehensive marketing communication strategies to build brand awareness and market presence
- Create compelling visual designs and written content using advanced copywriting techniques
- Plan and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer insights to optimize marketing approaches
- Collaborate with sales and product teams to align messaging with business objectives
- Manage content calendars and ensure consistent brand voice across all materials
- Monitor campaign performance and prepare detailed analytics reports
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in marketing communication or brand management
- Proficiency in graphic design software (Adobe Creative Suite)
- Exceptional copywriting and content creation skills in Bahasa Indonesia
- Strong understanding of digital marketing channels and SEO principles
- Ability to work independently and manage multiple projects simultaneously
- Excellent analytical skills with data-driven decision-making capability
- Portfolio demonstrating successful marketing campaigns and content creation