Deskripsi Pekerjaan
We are seeking a dynamic Staff Social Media & Ads Specialist to elevate our digital presence and drive brand engagement. In this pivotal role, you'll develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, and TikTok. You'll create compelling content, manage targeted ad campaigns, and leverage analytics tools to optimize performance and ROI. The ideal candidate will be adept at using Meta Business Suite, TikTok Analytics, Google Analytics, and other social media platforms to track KPIs, identify trends, and implement data-driven improvements. You'll collaborate with marketing teams to align campaigns with business objectives while staying ahead of digital marketing trends.
Tanggung Jawab
- Design and implement end-to-end social media campaigns across multiple platforms
- Manage paid advertising strategies with Meta Ads Manager and TikTok Ads
- Analyze campaign performance using Google Analytics and platform-specific tools
- Create engaging content calendars and multimedia assets
- Monitor industry trends and competitor activities
- Generate monthly performance reports with actionable insights
- Collaborate with design and content teams for cohesive branding
Kualifikasi
- Minimum 2 years of social media management experience
- Proficiency in Meta Business Suite, TikTok Analytics, and Google Analytics
- Proven track record of successful ad campaign execution
- Strong analytical skills with data-driven decision-making
- Excellent content creation and copywriting abilities
- Experience with social media scheduling tools (e.g., Buffer, Hootsuite)
- Ability to work in a fast-paced environment with multiple stakeholders