Deskripsi Pekerjaan
Join Pengiklan Anonim as a Strategic Planner (Marketing) and become the architect of our brand's success story. We're seeking a visionary professional to transform market insights into actionable strategies that drive growth and innovation. In this critical role, you'll collaborate with cross-functional teams to develop data-driven marketing plans that captivate audiences and deliver measurable results. Pengiklan Anonim offers a dynamic environment where your analytical prowess and creative thinking will directly impact our market position. If you're passionate about decoding consumer behavior and crafting compelling narratives, this is your opportunity to shape the future of marketing in Indonesia.
We value strategic thinkers who thrive in fast-paced environments and bring fresh perspectives to our marketing ecosystem. You'll have the autonomy to explore emerging trends, test innovative approaches, and optimize campaigns based on real-time analytics. Join our mission to connect brands with their audiences through strategic excellence.
Tanggung Jawab
- Develop comprehensive marketing strategies based on market research, consumer insights, and competitive analysis
- Collaborate with creative, digital, and sales teams to align tactical execution with strategic objectives
- Analyze market trends, campaign performance data, and KPIs to optimize marketing initiatives
- Create detailed briefs for creative teams ensuring brand consistency and strategic alignment
- Present strategic recommendations to stakeholders with clear rationale and implementation roadmaps
- Monitor competitor activities and industry innovations to identify growth opportunities
- Manage marketing budget allocation and ROI tracking for strategic initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)
- 3+ years of experience in strategic planning, marketing analytics, or brand management
- Proficiency in market research tools, data analytics platforms, and marketing automation systems
- Exceptional analytical skills with ability to translate complex data into actionable insights
- Strong presentation skills with ability to articulate strategies to diverse stakeholders
- Proven experience developing multi-channel marketing campaigns with measurable results
- Deep understanding of Indonesian consumer markets and digital marketing landscape