Deskripsi Pekerjaan
Are you passionate about building vibrant communities and driving hyperlocal marketing initiatives? Garena is seeking a dynamic Strategy & Operations professional to lead our Marketing Community Project. In this pivotal role, you will oversee the complete lifecycle of community campaigns, from high-level strategic planning and logistical coordination to on-the-ground implementation and continuous performance evaluation.
You will act as the bridge between our marketing strategies and our local community, ensuring that every campaign is not only executed flawlessly but also resonates deeply with our audience. We are looking for someone who thrives in a fast-paced environment, possesses a keen eye for detail, and is dedicated to optimizing community engagement strategies across the region. Join us to make a tangible impact on how we connect with and empower our player community.
Tanggung Jawab
- Drive the end-to-end planning and execution of hyperlocal marketing and community campaigns.
- Manage complex logistics and resources for large-scale community events and promotional activities.
- Analyze campaign performance data to identify trends, optimize strategies, and maximize ROI.
- Foster strong, positive relationships with community leaders, influencers, and local stakeholders.
- Collaborate cross-functionally with product, creative, and sales teams to ensure alignment.
- Develop and maintain standard operating procedures (SOPs) for community operations.
- Monitor market trends and competitor activities to inform strategic decision-making.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in Strategy, Operations, or Community Management roles.
- Strong project management and organizational skills with the ability to multitask effectively.
- Excellent verbal and written communication skills in both English and Indonesian.
- Proficiency in using data analytics tools to track and report on key performance indicators.
- Experience in the gaming, tech, or digital media industry is highly preferred.