Deskripsi Pekerjaan
Are you a strategic leader passionate about driving digital growth? Favorite Indonesia is seeking a highly motivated Supervisor Digital Marketing to take charge of our online presence. In this key leadership position, you will be the architect of our digital strategy, ensuring our brand voice resonates powerfully across all channels. You will be tasked with crafting compelling narratives for our social media platforms and managing high-impact advertising initiatives across Meta (Facebook/Instagram), Google Ads, and TikTok Ads.
Your primary focus will be on maximizing Return on Investment (ROI) through data-driven decision-making. You will oversee the optimization of campaigns to ensure they are not only effective but also cost-efficient. Beyond the technical execution, you will play a crucial role in mentoring the marketing team and fostering a creative environment where innovation thrives. We are looking for a candidate who can translate complex analytics into actionable business strategies, helping us expand our market reach and solidify our brand identity in a competitive landscape.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies tailored to brand objectives.
- Manage and optimize advertising campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok Ads platforms.
- Lead the creative direction for social media accounts to increase engagement and follower growth.
- Analyze campaign performance data to identify trends and areas for improvement.
- Collaborate with the design and content teams to produce high-quality marketing assets.
- Monitor market trends and competitor activities to keep strategies competitive.
- Conduct regular reporting to stakeholders on key performance indicators (KPIs) and ROI.
Kualifikasi
- Minimum of 3-5 years of experience in Digital Marketing, with at least 1 year in a supervisory or leadership role.
- Proven track record of success in managing Meta Ads, Google Ads, and TikTok Ads campaigns.
- Strong understanding of SEO, SEM, and social media analytics tools (e.g., Google Analytics).
- Excellent command of English and Bahasa Indonesia.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience managing budgets and forecasting marketing expenses.
- Demonstrated leadership skills with the ability to mentor and guide junior marketing staff.