Deskripsi Pekerjaan
Are you a visionary leader with a passion for influencer marketing and digital community building? Nexgen is seeking a highly motivated Supervisor KOL Strategist to join our dynamic team in Cengkareng. In this role, you will be the driving force behind our brand's presence across social media platforms, orchestrating high-impact Key Opinion Leader (KOL) campaigns that resonate with our target audience.
As a Supervisor, you won't just manage relationships; you will craft end-to-end strategies that bridge the gap between creative concepts and measurable business growth. You will lead a team of talented specialists, analyze performance metrics, and push the boundaries of digital engagement in the rapidly evolving Jakarta market. If you are a trend-setter with an analytical mind and a flair for negotiation, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL strategies aligned with company marketing objectives and brand identity.
- Manage the end-to-end lifecycle of influencer campaigns, from talent scouting and outreach to contract negotiation and campaign briefing.
- Lead, mentor, and inspire a team of KOL specialists to maintain high-quality output and meet KPIs.
- Monitor and analyze campaign performance metrics (ROI, engagement rate, conversion) to provide actionable insights for stakeholders.
- Cultivate and maintain long-term relationships with top-tier influencers, agencies, and content creators.
- Stay ahead of industry trends, platform algorithm changes (TikTok, Instagram, YouTube), and competitor activities.
- Manage campaign budgets effectively to ensure cost-efficiency and maximum reach.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in influencer marketing, social media management, or digital advertising.
- Proven track record of managing successful KOL campaigns with measurable growth.
- Deep understanding of the Indonesian social media landscape and influencer ecosystem.
- Strong analytical skills with the ability to interpret data and create comprehensive reports.
- Exceptional negotiation, communication, and interpersonal skills.
- Ability to thrive in a fast-paced environment and handle multiple projects simultaneously.
- Fluent in Bahasa Indonesia and proficient in English.