Deskripsi Pekerjaan
Are you a passionate marketing strategist with a deep understanding of the FMCG landscape? CitraDimensi Arthali is seeking a dynamic Product Marketing Supervisor to join our team in Jakarta Utara. In this pivotal role, you will be the driving force behind our frozen food portfolio, shaping how our products resonate with customers and outperform competitors in a fast-paced market.
As our Product Marketing Supervisor, you will be responsible for end-to-end product lifecycle management, from strategic planning and market analysis to execution and performance tracking. You will work cross-functionally with sales, supply chain, and brand teams to ensure our offerings align with evolving consumer trends and business goals. If you thrive in an environment where creativity meets data-driven decision-making, we invite you to help us elevate our brand footprint.
Tanggung Jawab
- Develop and execute comprehensive product marketing strategies to increase market share in the frozen food sector.
- Conduct in-depth market research and competitor analysis to identify emerging trends and consumer insights.
- Manage the end-to-end product launch process, from concept development to successful market entry.
- Collaborate with the Sales team to equip them with effective sales collateral, product knowledge, and promotional tools.
- Analyze product performance metrics and ROI to optimize marketing spend and campaign effectiveness.
- Oversee packaging, messaging, and positioning to ensure brand consistency across all consumer touchpoints.
- Coordinate with cross-functional departments to ensure seamless product availability and promotional alignment.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in product marketing, specifically within the FMCG or food and beverage industry.
- Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
- Deep understanding of the Indonesian frozen food market and retail consumer behavior.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Excellent communication and presentation skills, with a track record of cross-functional collaboration.
- Proficiency in Microsoft Office Suite and marketing performance analytics tools.