Deskripsi Pekerjaan
Join Orang Tua Group as a Trade and Field Marketing Manager to drive brand visibility and sales growth in Indonesia's competitive consumer goods market. This pivotal role requires a strategic leader to develop innovative marketing initiatives that resonate with retail partners and consumers alike. You'll orchestrate end-to-end campaign execution, from concept to analysis, while collaborating with cross-functional teams to ensure market alignment. The position offers dynamic opportunities to shape brand narratives, optimize channel performance, and lead high-impact field activations in Jakarta's vibrant retail landscape. Orang Tua Group provides a collaborative environment where your marketing expertise can directly influence business outcomes and professional growth.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to maximize product visibility and sales across retail channels
- Design and implement field marketing campaigns including in-store promotions, merchandising, and experiential events
- Analyze market trends and consumer insights to identify growth opportunities and competitive positioning
- Collaborate with sales teams to align marketing initiatives with distribution and channel objectives
- Manage marketing budgets and ROI analysis for trade and field activities
- Lead and mentor cross-functional marketing teams to achieve performance targets
- Build and maintain strong relationships with key retail partners and distributors
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Minimum 5 years experience in trade/field marketing with 2+ years in managerial role
- Proven track record of developing FMCG or retail marketing campaigns in Indonesian market
- Advanced analytical skills with ability to interpret market data and consumer behavior
- Strong leadership capabilities with experience managing marketing teams
- Excellent negotiation and stakeholder management skills
- Proficiency in marketing automation tools and digital analytics platforms