Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand visibility and sales performance at the point of purchase? PT Centralwindu Sejati is looking for a motivated Trade Marketing Executive to join our team in Jakarta Selatan. In this role, you will be the bridge between our brand and the retail environment, ensuring our products stand out in a competitive market.
You will be responsible for executing end-to-end trade marketing initiatives, from strategic planning to on-ground activation. The ideal candidate has a keen eye for detail, strong communication skills, and the ability to collaborate effectively with internal sales teams and external retail partners. If you are ready to elevate your career and impact consumer behavior directly, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to support sales targets and brand growth.
- Manage the deployment of trade promotions, including consumer incentives and channel-specific programs.
- Coordinate with vendors for the production and distribution of Point of Sale Materials (POSM) to ensure maximum shelf impact.
- Organize and supervise product sampling activities and roadshows to increase consumer trial and engagement.
- Monitor and analyze the effectiveness of trade marketing campaigns through data tracking and field visits.
- Manage the scheduling and training of Sales Promotion Girls (SPG) and field promoters to ensure brand standards.
- Maintain strong relationships with key retail accounts to identify opportunities for collaborative growth.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in Trade Marketing, FMCG, or Retail Operations.
- Proven track record in managing brand activations and POSM deployment.
- Excellent organizational and project management skills with the ability to handle multiple priorities.
- Strong analytical mindset with the ability to interpret sales data and market insights.
- High proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
- Fluent in Bahasa Indonesia and proficient in English.
- Willingness to travel for field audits and store visits as required.