Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand presence at the point of purchase? Our client is seeking a strategic and results-oriented Trade Marketing Executive to join their team in Jakarta Selatan. In this role, you will be the bridge between brand strategy and sales execution, ensuring that our products stand out in a competitive retail landscape.
You will be responsible for developing and implementing high-impact trade programs, managing channel relationships, and utilizing data-driven insights to maximize brand visibility and ROI. The ideal candidate will possess a deep understanding of shopper behavior and the ability to collaborate cross-functionally to achieve sales growth across various distribution channels.
Tanggung Jawab
- Plan and execute comprehensive trade marketing programs to drive sell-through and brand awareness.
- Collaborate with the sales team to develop channel-specific promotions and incentives.
- Monitor and analyze market trends, competitor activities, and sales performance to optimize trade strategies.
- Manage the production and deployment of Point-of-Sale Materials (POSM) and merchandising displays.
- Oversee trade budgets and track the return on investment for all trade marketing activities.
- Coordinate with internal stakeholders and external agencies to ensure flawless execution of trade activations.
- Conduct regular store visits to audit execution quality and gather ground-level shopper insights.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in trade marketing, retail operations, or category management.
- Strong understanding of modern trade and general trade dynamics in Indonesia.
- Excellent analytical skills with proficiency in Microsoft Excel and data visualization tools.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Strong interpersonal skills with the ability to influence and build relationships with stakeholders.
- Excellent verbal and written communication skills in both Indonesian and English.