Deskripsi Pekerjaan
Erajaya is seeking a dynamic Trade Marketing Supervisor to drive brand visibility and sales growth through strategic trade marketing initiatives. In this pivotal role, you will collaborate with cross-functional teams to develop and execute impactful marketing plans that resonate with consumers and retailers. You'll oversee the implementation of promotional campaigns, manage trade marketing budgets, and analyze market trends to optimize performance. The position requires strong leadership skills to guide your team in executing in-store activations, digital promotions, and trade partnership programs. If you're passionate about bridging the gap between brand strategy and retail execution, this role offers the opportunity to shape Erajaya's market presence and drive measurable business results.
Tanggung Jawab
- Develop and implement comprehensive trade marketing strategies to enhance brand visibility and sales
- Manage and coordinate promotional campaigns across retail channels and digital platforms
- Analyze market trends and consumer insights to identify growth opportunities
- Lead cross-functional teams in executing trade marketing initiatives
- Monitor campaign performance and optimize strategies based on data analytics
- Build and maintain relationships with key retail partners and suppliers
- Manage trade marketing budgets and ensure cost-effective resource allocation
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3 years of experience in trade marketing with 1+ years in supervisory role
- Proven track record of developing and executing successful trade campaigns
- Strong analytical skills with ability to interpret market data and KPIs
- Excellent leadership and team management capabilities
- Proficiency in marketing analytics tools and CRM systems
- Exceptional communication and stakeholder management skills